The 5S’s

The 5S’s

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The 5S’s is a helpful business strategy model that you can implement alongside your new digital initiative. This model can help you develop and plan out essential elements within your strategy.

Developed by a chap called Dave Chaffey, the 5S’s offer a great, straightforward starting point to help check you’re covering the whole spectrum of digital marketing, not just your sales. They are a simple set of principles.

They are:


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