Quick Tips: Biggest Digital Marketing Changes in 2016
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Notorious as the era of automation, 2016 stimulated advances in artificial intelligence — which will only transcend further into 2017. In 2016, the industry was also aroused by the saturation of chat bots, live video content and for the first time, YouTube ads earned better return on investment (ROI) than TV! Ad blocking, augmented reality (i.e. Pokémon Go) and the Internet of Things (Iot) were also appetizing technology talking points that deserve honorable mentions for their impact in 2016.