Inbound Marketing Tips – Social Media
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Once again, here is a transcript of the video for your reference:
Hi, it’s Judy Kong and today in our inbound marketing series, I will be giving you a brief introduction into social media publishing and why your business should be actively engaging on all social media sites.
Social media publishing begins with the attract stage but allows us to be successful with every following stage in the inbound methodology. This is the practice of sharing valuable content that your buyer persona will find relevant while building meaningful relationships with them on the internet.
Social media is not a fad. It is a proven way to drive traffic, generate leads, and engage in conversations that matter to your visitors, leads, and customers.
Getting active on social media not only humanizes your brand, but is also great for SEO. SEO is Search Engine Optimization. Google and other search engine sites use social shares as indicators of high quality content. And high quality content means high google rankings.
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