HANDLING DIGITAL MARKETING AGENCY COMPETITION | SwenkToday #103
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Wondering how to best handle your digital marketing agency competition? It’s something that took me a long time to figure out, so I want to save you the trouble.
When I was an digital marketing agency owner, and even now in my marketing agency coaching business, I have always wanted to destroy my competition. Who doesn’t feel that way, right?
Well, you don’t have to destroy anyone. In fact, your services aren’t going to be for every client – the world is huge and there’s enough work to go around. You can coexist peacefully with your competition. Just focus on being #1 and don’t worry about them.
See, if you’re spending time and energy focused on the competition then you aren’t being focused on growing your own business. You’re allowing them to take away the time and energy that should be devoted to your business.
And, I recall a very rare interview with both Steve Jobs and Bill Gates. For sure, they’re competitors but they realized they are both need their competition in the technology space. Competition can be your motivation and inspiration without being a distraction.
My advice is keep to your eye on the prize! And just like my race car days, full speed ahead without looking back.
What are your comments on competition? How can you turn your experience from a negative focus to a positive one?
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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER. http://jasonswenk.com
In 1999 he launched a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of amazing growth his agency was acquired in 2012.
Now, Jason leads JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow, scale, and enjoy running their agency by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 20,000 agencies in 42 countries meet or exceed their business goals.
Jason generously shares it all as a frequent guest on popular radio and podcast shows. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts two of the best agency podcasts:
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
The #AskSwenk Show, a video show that answers agency questions about successful, multi-million dollar agency.
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