emarketing: The essential guide to marketing in a digital world

emarketing: The essential guide to marketing in a digital world

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Make your mark with digitalemarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to todays marketers. Written by the experts from Africas largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.emarketing: the essential guide to marketing in a digital world is the result of over 14 years of experience in a leading international marketing agency filled with brave, curious minds.updated 5th edition featureslearning outcomes, key terms and concepts19 up-to-date chapters with case studies demonstrating digital in actionchapter and case study questions, online resources and further readingsreviews and Commentsthe first thing that you should do is obsess about the terms in this book. Vocabulary is the first step to understanding, and if you dont know what something means, figure it out. Dont turn the page until you do.Seth Godin, Author: Purple Cow, Lynchpin and Permission Marketingmy Quirk emarketing textbook is a truly indispensable desk item. Since completing the e-course I have been able to help embed the correct terminology and appropriate digital focus with all colleagues from top down. This is essential if we, as a global business, wish to be seen as competent leaders and high quality adopters of digital marketing tactics and strategies. Behind every great digital marketer should be this great textbook!Sunita Anderson, Group Marketing Knowledge Manager at Sabmiller plc.i found the textbook well-written, making what could be quite complex terms and definitions easy to understand. Having loads of practical examples scattered throughout the chapters, the theoretical concepts were well highlighted in practical, real-world application. Each chapter challenged me to apply my newly learnt skills through providing further readings and additional resources to explore. Mr A

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