Digital Marketing to Life Scientists: Social Media and Email Best Practices
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Due out on October 31, 2013, Digital Marketing to Life Scientists: Social Media and Email Best Practices will help you quantify scientists’ preferences and behaviors when it comes to multiple social media platforms and direct outreach via email. This study will provide insight as to the interplay of various digital channels and how they influence customer perceptions and behavior.
*Understand how life scientists use social media to:
-Engage with life science suppliers
-Connect, communicate, network, and collaborate with other scientists
*Determine what motivates life scientists to use social media in their professional life
*Identify which social networking sites/platforms are used
*Ascertain the importance of various social networking sites/platforms
*Understand the level of customer engagement with vendor social media
*Reveal the impact of vendor social media on how life scientists interact with their suppliers
*Assess customer receptivity to banner ads located on social media sites
*Understand how life scientists perceive vendor-generated emails
*Pinpoint best email practices to assure customer receptivity
*Detail the expectations of life scientists regarding the privacy of their personal information
*Describe how scientists recommend products and services to their peers
For suppliers who want to develop a thoughtful social media and email marketing strategy, Digital Marketing to Life Scientists: Social Media and Email Best Practices provides a tactical guide for harnessing the power of the Internet to reach out to customers in a meaningful way. The report identifies where (and how) scientists spend their time on social media platforms and how they rely on email outreach to inform the buying decision. Rather than trial and error (and hoping for the best), vendors can use this primary research to structure their online outreach in a way that inspires scientists to subscribe, read and click through.
What does make a scientist click through, and what makes them hit delete? When are your customers most receptive to receiving emails from you? How does a supplier become a trusted voice in the social media conversation? Do banner ads work on social sites? Do scientists find science-specific social sites to be more credible/useful? This report explores these questions and more. Additionally, scientists weigh-in on which vendors have gotten the dialog just right—and which ones haven’t.
Done right, digital marketing is an exciting and cost-effective way to positively impact revenues. Conversely, a heavy price can be paid for missing the mark. Blacklisted by research institutions or companies, added to do-not-send lists, reported as spam, blocked from forums, and losing sales due to an unclear call-to-action, a failed campaign can undermine the entire marketing effort. This study will help suppliers understand the nature of their online relationships with researchers—what engenders customers to a brand and what gets ignored, complained about or dragged into junk.
For suppliers who want to master the online conversation, Digital Marketing to Life Scientists: Social Media and Email Best Practices provides data-driven best practices to help optimize electronic marketing platforms in such a way that builds relationship, inspires loyalty and calls a scientist to action.
For more information on this report, contact:
703.778.3080 ext. 14