Digital Marketing Overview

Digital Marketing Overview

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Digital Marketing is one of several Aspects of Marketing discussed in the SMstudy® Guide series.

The processes associated with establishing a Digital Marketing Strategy include gaining an understanding of the specific targets that this Aspect of Marketing must achieve in order to contribute to the successful attainment of overall marketing objectives; recognizing and evaluating the various digital marketing channels and options that digital media offers; building or acquiring the needed expertise and establishing a strong digital presence; optimizing each of these channels to ensure maximum reach; building good customer relationships; and establishing and protecting a strong reputation in the chosen markets.

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