Closing The Omnichannel Gap: How to Use Digital Marketing To Drive In-Store Traffic And Sales
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Omnichannel has been on the mind of retail executives for years now. While many have expanded their ordering and fulfillment options to allow consumers to buy and pick up items anywhere and using any device, they still need to do a lot of work to fulfill the omnichannel promise. During this episode of TouchPoints TV, Sandeep Bhanote of Radius8 discusses the major foot traffic issue so many retailers are facing. He also offers tips and best practices for promoting local deals and assortment, so retailers can drive in-store traffic and sales.