Beginners Guide Digital Marketing Part 1 by Sira R. Bowden
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This first issue of the Marketing Guide Series will introduce you to the different types of content and show how to use it to get leads and sales. The great thing with content marketing is that anyone can do it. Once you decided on the type of content you feel most comfortable creating you can do it. To help you with the first steps this guide will provide you with valuable information to have an easy and affordable start. – Find out what content marketing really is and why it is used by so many big businesses and why even small businesses and individuals can profit. – What sort of content should you create and how do you get it out there? – How to use content to generate leads for your business. – How to use content marketing on sites like Facebook and Twitter and much more. Using content marketing tools means to focus on providing value. The purpose is to educate, inform or engage people with the goal to make them customers in the end. It’s not about direct sales. It’s about using information to show clients and potential clients that your company will provide valuable products or services they need to enhance their lives. It’s an indirect sales formula to turn clients into consistent clients. By sharing content, you are encouraging a kind of two way communication. Not alone do you want people to become clients, you want them to become an active community of clients that use your company consistently. Communicating with clients is much more beneficial than communicating at customers. You arrange contents and images you believe people will like and you send them their way. People don’t tune out information. In fact, in this age of information, people are consuming it in large amounts. The 24 hour news cycle is a prime example of that. You have news networks that are on the air 24 hours a day sharing information. These networks wouldn’t be thriving if people didn’t want to know information at any given moment of the day. This is why content marketing should be used by all businesses, especially ones that live in the digital space. You have the opportunity to connect with your audience in a way meaningful way. You have the chance to help quench their thirst for knowledge while providing a product or service to back it up.