A B2B Digital Marketing Feast, Part 5/5: The Sweet Spot of Analytics and Reporting

A B2B Digital Marketing Feast, Part 5/5: The Sweet Spot of Analytics and Reporting

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In marketing, we need to determine what matters most to our business and us; Set a clear goal for each campaign; Then share what works and what doesn’t across teams so that marketing and sales are aligned. Just like you’ve been sharing great-great-great Grandma’s praline recipe for generations.

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