6 Email Marketing Tips to Improve Your CTR
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6 Actionable Email Marketing Tips to Instantly Improve Your CTR (https://www.startupcafeindia.com/email-marketing-tips/)
Email marketing is all about sending emails to people who want to learn more about your business and consume more of your content.
In a perfect world, your emails would be opened and read by all your subscribers, thereby increasing the engagement on your website exponentially. But sadly, we are not living in a perfect world and you may face several challenges while deploying your email marketing strategy.
Two of the most common challenges you’ll face while implementing your email marketing strategy are:
Your email may get lost in your subscriber’s inbox. Or even worse – get SPAMMED. This in turn will reduce the open rate of your emails.
The second scenario is where customers are opening your email but not clicking on the call to action (CTA) – affecting the clickthrough rate (CTR) of your emails.
These two factors may really make you lose faith in email marketing. If the performance of your email campaigns is poor, you may feel like giving up on email marketing.
But don’t worry! We’ve got you covered – here are 6 simple email marketing tips which you can implement right away to improve your email’s CTR.
1) Email new contacts in the first 24 hours
2) Send the email from a person, not your brand
3) Use mobile-friendly email templates
4) Optimize your subject lines
5) Keep your email copy short and concise
6) Include Just 1 CTA Button and add links to your images
Read more here: https://www.startupcafeindia.com/email-marketing-tips/
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