YouTube Video SEO Tips :: Magnet Minute (video)

YouTube Video SEO Tips :: Magnet Minute (video)

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More on the blog: http://magnetmediafilms.com/blog

This week on the Magnet Minute, Amy shares advice for optimizing YouTube videos in order to get more views and grow awareness of your brand on the platform.

The first tip is in the tag, which people often overlook. By tagging appropriately, you put in keywords that will help people find your content if they’re searching on the topic. You don’t always get the opportunity to put everything you’d ideally like to in the description and headline, so this is a great place to cover your bases.

In each of your videos you should type your channel name in the tags area as well, just as it appears in the URL, so that you are a common denominator in what’s being recommended for the viewer next. This is in addition to the other tags you’re adding. Why not encourage them to watch more of your content by working these tags in your favor?

Another big factor in how your video performs in search engines has to do with the description. YouTube can’t watch your video, so you have to tell the platform what it’s all about. One or two lines in your description isn’t going to cut it. Instead, write a thorough synopsis of what people can expect to find in the video (even if it gives away something special). Odds are: it’s not going to spoil anything for people who end up watching your video, as they’ll likely watch it before reading it. But it will have helped them land there in the first place.

You could also provide a transcript. There’s no better description of what’s happening in the video than a exact play-by-play. Doing this will significantly increase your optimization because YouTube will know every single thing that happened. It will even increase the accuracy of the automated captions YouTube provides, if you don’t want to upload a caption file of your own.

Finally, the most important tip you can use to optimize videos on YouTube is to get to the point in the headline. If you don’t get to the meat of the video in the first 4-5 words, you’re going to make it harder for people to decide whether or not to watch, even if YouTube helped you to rank higher based on everything else you inputted. And if you add a custom thumbnail, you can add text there too, which can help backup whatever your headline is and further encourage a new viewer to take in your content.

For more tips and resources, sign-up for our free newsletter and resource center: http://magnetmediafilms.com/subscribe

Find Magnet Media at:
http://www.facebook.com/MagnetMediaInc
http://www.twitter.com/MagnetMediaInc
http://bit.ly/MagnetGPlus

Find Amy at:
http://youtube.com/savvysexysocial
http://www.twitter.com/schmittastic
http://www.savvysexysocial.com

MAGNET MEDIA is a strategic and creative marketing firm and next-generation digital video studio based in New York. For over 13 years, we’ve shot original video, grown online communities, and reached audiences through digital environments for top brands all over the world.

To learn how MAGNET MEDIA can help with your strategic content marketing solutions, contact info@magnetmediafilms.com or 646-486-7109.

To learn how MAGNET MEDIA can help with your strategic content marketing solutions, contact info@magnetmediafilms.com or 646-486-7109.


15 Comments

  • ShrewdEmpath Reply

    Thank you for these strategies. You always point out the free advertising
    opportunities that never occured to me e.g. your channel’s name in the
    description/tagging. And your positivity goes a long way too. 

  • Magnet Media, Inc. Reply

    VIDEO: On this week’s Magnet Minute, +Amy Schmittauer provides useful
    YouTube Video SEO Tips -http://bit.ly/19lgnZ5

  • Dale Modisette Reply

    Published on Nov 13, 2013
    More on the blog: http://magnetmediafilms.com/blog

    This week on the Magnet Minute, Amy shares advice for optimizing YouTube
    videos in order to get more views and grow awareness of your brand on the
    platform.

    The first tip is in the tag, which people often overlook. By tagging
    appropriately, you put in keywords that will help people find your content
    if they’re searching on the topic. You don’t always get the opportunity to
    put everything you’d ideally like to in the description and headline, so
    this is a great place to cover your bases.

    In each of your videos you should type your channel name in the tags area
    as well, just as it appears in the URL, so that you are a common
    denominator in what’s being recommended for the viewer next. This is in
    addition to the other tags you’re adding. Why not encourage them to watch
    more of your content by working these tags in your favor?

    Another big factor in how your video performs in search engines has to do
    with the description. YouTube can’t watch your video, so you have to tell
    the platform what it’s all about. One or two lines in your description
    isn’t going to cut it. Instead, write a thorough synopsis of what people
    can expect to find in the video (even if it gives away something special).
    Odds are: it’s not going to spoil anything for people who end up watching
    your video, as they’ll likely watch it before reading it. But it will have
    helped them land there in the first place.

    You could also provide a transcript. There’s no better description of
    what’s happening in the video than a exact play-by-play. Doing this will
    significantly increase your optimization because YouTube will know every
    single thing that happened. It will even increase the accuracy of the
    automated captions YouTube provides, if you don’t want to upload a caption
    file of your own.

    Finally, the most important tip you can use to optimize videos on YouTube
    is to get to the point in the headline. If you don’t get to the meat of the
    video in the first 4-5 words, you’re going to make it harder for people to
    decide whether or not to watch, even if YouTube helped you to rank higher
    based on everything else you inputted. And if you add a custom thumbnail,
    you can add text there too, which can help backup whatever your headline is
    and further encourage a new viewer to take in your content.

  • Heather Cooan Reply

  • Courtney Engle Robertson Reply

  • Timothy O'Connor Reply

  • Fitness On The Run Reply

    Great tips. Good confirmation I’m on the right track. Thanks!

  • Abe Cas Reply

    Great tips. Good confirmation I’m on the right track. Thanks!

  • Tom Tropic (Electro...) Reply

    great tips

  • Jonny Powergain Reply

    Great tips.Thanks! http://www.power-gain.com/

  • Mila Z Reply

  • Lauren Pettigrew Reply

    I have come to the same conclusion. By the way I am a marketer and I
    utilize youtube to get traffic and I think this specific video is very
    useful. go to my channel on youtube to find out more information about
    which methods you can use for the benefit of your web business *(how to get
    more traffic, boost revenue, youtube views and much more..)*

  • Tony Lagemann Reply

    great video. Do you teach people the strategies you use to edit your
    videos? I’m in dyer need of knowing!

  • CopperFishMedia Reply

    YouTube is the second largest search engine used today. YouTube provides a
    fresh way to connect with clients. We maximize your video exposure through
    keywords to generate greater visibility of your products and services.

    #CopperFishMedia #VideoMarketing #SEO 

  • CopperFishMedia Reply

    Youtube Video SEO Tips

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