Why Video Ads Are Crucial for Marketing in 2016 | The Digital Block Episode 12

Why Video Ads Are Crucial for Marketing in 2016 | The Digital Block Episode 12

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Important Links:

Facebook Video Setup Guide:

YouTube Video Ad Guide:

Our Attention Span:

Hey Digital Fam, my name is John D Saunders, in today’s Digital Block we discuss one of the best ways to hold a user’s attention in the digital age.


I can’t tell you how many times I’ve walked into a room just to forget the reason I went in there in the first place. As a society, our attention spans have continued to dwindle, especially with the emergence of smartphones.

According to research, our attention spans have dropped from 12 seconds in 2002 to an insane 8.25 seconds in 2015. So, to put that in perspective, the average attention span of an adult is NOW identical to a goldfish. I know, crazy.

However, it’s not the worst thing as a marketer to experience. It just means we have to be concise in our messaging, utilizing one of my favorite marketing mechanisms: VIDEO.

In today’s Digital Block, I want to talk about a few examples of video and how to leverage visual content to hold the attention of consumers and increase engagement using Facebook & YouTube Video Ads

2.7 Minutes Sweet Spot

Hey Guys, thanks again for watching The Digital Block! If you love our content, feel free to subscribe below. Cheers!

http://www.5FourDigital.com/ -5Four Digital is a boutique Digital Marketing Shop in Miami Florida specializing in Content Marketing, SEO, Web Design, App Development and Digital Strategies

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