What is Content Marketing? | Content Marketing Training Video

What is Content Marketing? | Content Marketing Training Video

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In this video, Greg Jarboe provides an introduction to Content Marketing. In the online world Content Marketing has taken on a whole new importance. What used to be brochures, catalogues, and feature lists have now become digital video, white papers, blogs, and online articles. Content is very much the currency of the internet, and great content will attract an audience. How can you leverage this online behavior to drive business? Throughout this introduction and throughout the rest of this course, Greg helps you answer this question. Whether you are marketing a B2B, a B2C, a nonprofit, or even an international business, see how Content Marketing is moving customers toward your goals.

At the end of this video you will be able to:
Define content marketing and explain its role in digital marketing
Correlate the similarities and differences Content Marketing shares with SEO and Social Media
Explain the similarities of Content Marketing across B2B, B2C, Nonprofits and other kinds of businesses
List some of the top challenges with Content Marketing
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