Website Design Tips for Small Business Owners
PostcardMania has some website design tips for small business owners. A great website is so critical to the success of a small business in these days of ever-evolving technology. We noticed that some of our postcard marketing customers were not being taken care of when it came to the design of their web pages, so we decided to expand our services.
That’s when we opened our web design department. We wanted to make sure our clients’ customers encountered consistent marketing quality from their postcards to their online experience with their website. This way the small business owners we serve could have a comprehensive marketing strategy that effectively leads prospects from postcard to purchase.
It starts with a great web design. You need a website that is aesthetically pleasing, preferably featuring pictures and graphics, without neglecting the essential message that you need to communicate to your prospects with well-written copy.
Then you can add great features like a blog. Blogs are a necessary part of any businesses website at this point. It keeps visitors connected with your company and keeps your website active, so that the search engines will find it more easily. Pay-per-Click (aka: PPC) advertising and Google Analytics are also useful tools to boost your website. PPC puts your website at the top of search results as a sponsored link. Google Analytics helps you track the traffic on your website which allows you to tweak the parts of your site that are not being effective.
The PostcardMania Channel on YouTube provides useful, actionable content for improving your business’ marketing and advertising campaigns. Our emphasis is on direct mail postcard marketing, but we also provide expert advice, commentary, and tips for other marketing mediums like email, website design, pay per click, and more. Find out more about PostcardMania on our website: http://www.postcardmania.com.
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