Using Social Media UTM Tracking Codes | Digital Tips THAT Matter

Using Social Media UTM Tracking Codes | Digital Tips THAT Matter

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Nathan Mendenhall, Director of Social Strategy at THAT Agency, brings you this Digital Marketing Tip on using Social UTM Tracking Codes.

Traditionally, custom UTM codes are used to track the performance of PPC campaigns; however we use them to track social content performance. Using Google’s custom UTM code builder, you can take any link and track it specifically by a campaign and source to see exactly what your website traffic does, based on the social post that you directed to your website on.

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