Top 5 Digital Marketing Tips for Small Business Owners |Get More Business
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Top 5 Digital Marketing Tips for Small Business Owners. Unfortunately, getting new customers for your small local business is not easy. You deal with a LOT of “sales noise” every single day from the phone, internet and walk in. This video series will be a refreshing information solution that will just help and assist you in your customer acquisition across all the marketing platforms. Here is a short outline of what you will find on this video:
Tip 1. Set Goals.
Every serious digital marketing strategy has an end goal in mind; decide on yours and make sure every action taken is contributing to that goal.
Tip 2. Integration is KEY.
Tie all of your digital marketing and offline marketing strategies together to create an extremely powerful blend that will help each of them perform better.
Tip 3. Focus on Inbound Methods.
Use digital methods that PULL in customers, such as quality content, SEO, and videos, which are more cost-effective than PUSH methods.
Tip 4. Know your Competition.
Have no idea what your competition is doing online? This is a major mistake; Always pay attention to your competitors (it’s OK) and use your research to create a better overall strategy and digital advantage.
Tip 5. Measure and Track Performance
The beauty of digital marketing is that it is very easy to track results unlike traditional forms of marketing; so don’t make assumptions – use all of the available tools and platforms to get real data.
Back in the “old days,” if you were a local business, then your ONLY shot at running a successful company was to spend hundreds, thousands, or even tens of thousands of dollars on ridiculously expensive advertising in the Yellow Pages of your local phone book. That was the only way for your customers to find you…
But today, that is no longer the case. In fact, the Yellow Pages are rarely used anymore by anyone. Instead, people have turned to searching the internet for everything their heart desires, and that includes not just finding “deals” for products online, but for all of their local needs too!
Instead of spending time leafing through their phone books, consumers are ever increasingly turning to sites like Yahoo, MSN, and Google® to find companies like plumbers, contractors, restaurants, hotels, salons, and so on and so on. So rather than sifting through dozens of entries in their Yellow Pages, they just Google® “plumber in sacramento” and bam!… They’ll end up doing business with one of the first listings they see on their results page.
Is your company on the first page results for your community in a “mobile ready” format so your customers may be able to engage with you? If not, this short video, “Top 5 Digital Marketing Tips for Small Business Owners” make help you. If you are looking to maximize your customer acquisition efforts, visit our site for offered services or call us.