The Effects of Digital Marketing on Shisha Lounges
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By Kaan Kürkçü & Yll Nika
Marketing has changed significantly due to the rise of technology. Changes in consumer behavior made way for a new type of marketing: digital marketing. Digital marketing is the promotion of products or brands by using electronic media. Using social media or a company website to involve consumers more to the business and giving them the feeling of co-creation can lead to an increase in sales. Shisha lounges in Turkey, like Huqqa lounge, already make good use of digital marketing and they have seen a big growth in sales in a short amount of time. We have used the case of Turkey to see what shisha lounges in the Netherlands can do to further increase their online presence.
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Huqqa Restaurant & Lounge