The Effects of Digital Marketing on Shisha Lounges

The Effects of Digital Marketing on Shisha Lounges

Posted by on / 0 Comments




By Kaan Kürkçü & Yll Nika

Marketing has changed significantly due to the rise of technology. Changes in consumer behavior made way for a new type of marketing: digital marketing. Digital marketing is the promotion of products or brands by using electronic media. Using social media or a company website to involve consumers more to the business and giving them the feeling of co-creation can lead to an increase in sales. Shisha lounges in Turkey, like Huqqa lounge, already make good use of digital marketing and they have seen a big growth in sales in a short amount of time. We have used the case of Turkey to see what shisha lounges in the Netherlands can do to further increase their online presence.

Sources:

Video Prince Lounge

Video Chillex Lounge

Definition “Shisha lounge”
https://en.wikipedia.org/wiki/Hookah_lounge

Video Fayrouz Lounge beheading

Video hookah smoke dangers

Books:

Wertime, Kent, and Ian Fenwick. DigiMarketing: The Essential Guide to New Media & Digital Marketing. Singapore: John Wiley & Sons (Asia), 2008. Print.

Ryan, Damian. The Best Digital Marketing Campaigns in the World II. London, Philadelphia, New Delhi: Kogan Page, 2014. Print.

Academic Articles:

Tiago, Maria Teresa Pinheiro Melo Borges, and José Manuel Cristovao Verissimo. “Digital Marketing and Social Media: Why Bother?”University Utrecht Login from Home. Elsevier, Nov. & Dec. 2014. Web.

Zhang, Ziqiong, Qiang Ye, Rob Law, and Yijun Li. “The Impact of E-word-of-mouth on the Online Popularity of Restaurants: A Comparison of Consumer Reviews and Editor Reviews.” University Utrecht Login from Home. Elsevier, Dec. 2010. Web.

Erdöl, Cevdet, Toker Ergüder, Jeremy Morton, Krishna Palipudi, Prakash Gupta, and Samira Asma. “Waterpipe Tobacco Smoking in Turkey: Policy Implications and Trends from the Global Adult Tobacco Survey (GATS).” MDPI. International Journal of Environmental Research and Public Health, Dec. 2015. Web.

Kruize, A. “Inventarisatie shisha lounges 2015”. INTRAVAL Onderzoek en Advies.

Chaffey, Dave. “The State of Digital Marketing 2015.” Smart Insights. N.p., 19 Jan. 2015. Web.

Websites:

“Digital Marketing: What Is It?” Analytics, Business Intelligence and Data Management. N.p., n.d. Web.

“10 Benefits of Digital Marketing vs. Traditional Marketing.” BusinessZone. BusinessZone, 07 Apr. 2013. Web.

Huqqa Restaurant & Lounge
http://www.huqqa.com/

Leave a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>