The #1 Goal Of Digital Marketing – The Marketing Nerdz Podcast Episode 22
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In this episode of “The Marketing Nerdz Podcast”, “Karan Dharamsi”, CEO of The Marketing Nerdz talks about one of the most important “Goals of Marketing”.
There are a lot of definitions out there when it comes to describing the number 1 goal of marketing.
For some, the job of Marketing is to create awareness amongst the customers, for some it is to sell and promote your products and services to your target audience and for some, it is simply to connect and reach out to a huge number of potential audience.
However, here’s something that marketers often forget or ignore when it comes to deciding the # 1 goal of marketing.
“Trust” id the #1 goal of Marketing if you want to build a strong, loyal base of customers.
Karan goes on to explain this point further with a very interesting example of marriage, how approaching your target audience with a marketing message is very similar to approaching a person you like to marry you!
Make sure you re-check and re-evaluate your entire marketing funnel to add elements in your communication which will help you gain and build the trust amongst your target audience. Make your customers feel comfortable, give them what they want and you will eventually gain their loyalty if you successfully build the trust. This is one of the most crucial factors that decides whether or not a potential customer will invest in your business!
This # 1 Marketing goal will help you grow your business and expand at the desired rate, ensuring you build a happy and loyal customer base for everything that you offer!
Wondering how to start with shaping your communication messages and ad copies?
Here is the to our most downloaded podcast on “3 tips to writing Magical Headlines”: https://www.youtube.com/watch?v=rqy9FarDUsg&t=159s
Here’s the link to the first episode of our most reviewed 3 part series of “3 secrets to get more sales using Digital Marketing”: https://www.youtube.com/watch?v=UEBfi6E3RJg&t=226s