Stop the Bull Sh*t – A GM’s Guide to VDP Analytics – Ian Cruickshank

Stop the Bull Sh*t – A GM’s Guide to VDP Analytics – Ian Cruickshank

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Featured Session at the 20th Digital Dealer Conference & Exposition: “Stop the Bull Sh*t – A GM’s Guide to VDP Analytics” – Ian Cruickshank

There’s lots of talk about VDPs in the market; it’s importance and how drive buyers. In fact, your dealership spends thousands, if not millions, of dollars on your digital marketing to get people onto your VDPs.

In a market where everyone is saying that they can get you more VDP traffic, what and who’s to believe? Everyone seems to be saying something different: How can I tell what’s real and what’s BS?

Join me in my session “Stop the Bull Sh*t – A GM’s Guide to VDP Analytics: What you should ask and what you should expect” and I’ll decode the mumbo jumbo that you’re hearing and translate it into plain English.

Don’t miss this session and hundreds more at the 20th Digital Dealer Conference and Exposition, January 19-21, 2016 at The Rosen Shingle Creek, Orlando, FL

Visit digitaldealer.com/conference to learn more!

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