Stop Customer Abuse – The Tour Guide. This is why Digital Marketing is broken.
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Digital marketing is broken. Display advertisements are obtrusive, interruptive and annoying. It’s no surprise that ad blockers are becoming the rule rather than the exception. Remarketing strategies are often invasive and misplaced. Content marketing can be compelling but is tainted by the avalanche of click bait. Click-through rates continue to decline and reversing this trend can only be achieved at the expense of customer love.
Identifying and nurturing customers who love what you do has always been a cornerstone for marketing success. Digital Animal (www.digitalanimal.com) has developed Amigo, a platform for the creation and management of marketing campaigns. These campaigns help you find customers who love what you do and encourage them to share genuine recommendations with their friends. Amigo delivers new customers and new insights.