Social Media Marketing Strategy Tips and Best Practices
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Got Strategy? Awesome Social Media Marketing Doesn’t Just Happen—Do it with Purpose and Goals to Increase Your ROI.
Are you in charge of social media marketing at your company? It’s a pretty fun job, right? You get to tweet and retweet, post fun content to Facebook, start interesting discussions on LinkedIn, and more. Or, maybe it’s not so fun anymore because you feel like you’re winging it and don’t have time to find, schedule, and post good content? Not to mention the time required to analyze results (the not-so-fun part) to know if your dedicated, yet Herculean efforts are paying off.
According to an Altimeter Group study, only 17% of the companies surveyed have a ‘mature’ social media marketing strategy in place. That’s not so unusual for small to medium sized businesses who are just getting the hang of things, but for large businesses this statistic is surprising, given the importance of social media to a company’s potential revenues.
If you’re in charge of marketing at your small-to-medium sized company, or own your own business, wouldn’t you want to have a clearly defined social media marketing strategy in place? It’s sort of a no-brainer but we get it, it seems overwhelming and there’s never time. And what the heck does search engine optimization have to do with social media, anyway?
If you’re eager to learn how to get the most out of your social media marketing efforts, then we invite you to watch the replay of this webinar. In an informal and playful webinar, the digital marketing experts at POP! media studio and Boulder SEO Marketing will show you how it’s done. Beth Powell and Chris Raulf presented customer case studies and success stories, shared project templates, and gave solid tips on developing and implementing a strategy that’s clearly aligned with your revenue goals.
About the Presenters
Beth Powell is founder of POP! media studio, a content marketing firm that helps small businesses align their bottom-line business goals with custom strategy and content development. Specialized services include social media strategy and writing, email marketing, PR, web copywriting & editing, and WordPress website development. POP! media generates authentic, personality-rich, purposeful content intended to generate solid leads, inspired fans, and loyal customers.
Chris Raulf is founder of Boulder SEO Marketing, a boutique online marketing agency located in beautiful Boulder, Colorado. The company assists local, national as well international clients with all of their SEO, social media and content marketing needs.
Chris has 15+ years of digital marketing expertise under his belt and The Online Marketing Institute recently added him to their “Top 40+ Digital Strategists in Marketing for 2014” list.