Social Media for Small Businesses (Hootsuite advice) – interview with Paul Sackmann (part 1)
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Here’s the part 2: http://bit.ly/1PLb1g0
SME Business Academy Newsletter: http://bit.ly/1Pxuu5L
We’ve invited Paul Sackmann from Hootsuite – the most widely used social media management platform in the world to discuss social media best practices and share value for small to medium sized businesses.
Our Interviewer – (Multi Award Winning Speaker & Motivational Sales/Business Mentor) – Jon Covey had a relaxed conversation with Paul Sackmann – Social Marketing & Community Coordinator at Hootsuite.
0:48 – Hootsuite – what a wonderful company – Jon presents some impressive stats.
0:26 – What makes Hootsuite so special?
2:52 – Changes in the interface of Hootsuite vs. ability to do things.
3:55 – Why should a business use social media?
4:27 – What is the future of social media? Where do you see it going?
5:18 – What social network do you feel best fits business users?
6:00 – What do you feel is the biggest mistake people make when using social media for business?
7:05 – Social levelled the playing field for small businesses vs. large organisations. With networks limiting post visibility do you still think there’s a place for small businesses in social media?
8:40 – What’s your top tip for getting the most from social media?
9:18 – Do you have any free resources i.e. strategy blue prints/work books that users can download and use as a game plan?
10:27 – Any tips for how users can get the verified status from Facebook/twitter?
12:23 – Do you feel there’re any big No No’s, what shouldn’t be done?
13:01 – What priority order would you place on social networks? i.e. Facebook, LinkedIn, Twitter, Instagram etc.?
RESOURCES and tools mentioned in this part:
Hootsuite Resources: https://hootsuite.com/en-gb/resources
Hootsuite Blog: http://blog.hootsuite.com/
Hootsuite Podium: https://hootsuite.com/podium
Click for more social media resources and tools in part 2: http://bit.ly/1PLb1g0
We really value your feedback so please leave your comments and let us know:
Do you like the interview?
How can we make it better?
Who would you like to see as our next guest?
LINKS TO FOLLOW:
Business Advice and Interviews Newsletter: http://bit.ly/1Pxuu5L
SME Business Academy: https://smebusinessacademy.com/
Articles by Jon Covey: https://smebusinessacademy.com/joncovey/
Follow Jon Covey: https://twitter.com/Jon_Covey
Jon’s official website: http://www.joncovey.com/
Follow Paul Sackmann: https://twitter.com/paulsackmann
Hootsuite UK Twitter: https://twitter.com/Hootsuite_UK
Hootsuite Twitter: https://twitter.com/hootsuite
Hootsuite Facebook: https://www.facebook.com/hootsuiteUK/