Small Business Tips: Direct Mail Marketing | Buzz Small Biz Magazine

Small Business Tips: Direct Mail Marketing | Buzz Small Biz Magazine

Posted by on / 0 Comments – Is direct mail, or snail mail (as it’s aptly nicknamed), facing extinction? The rationale behind email campaigns is compelling — with the ability to reach your customers and prospects instantly, and eliminate the cost of printing and postage, it’s easy to see why many small businesses have chosen the digital route when it comes to marketing.

The downside of our digital age is that all of our inboxes are constantly flooded with emails, many of which are irrelevant and untimely — and ultimately wind up being marked as Spam or heading straight to the deleted folder. As a result, we’ve seen open rates erode, as Spam reports head in the opposite direction.
So, is snail mail worth another look?

According to many marketers, the answer is yes. The mass move to email marketing has reduced the volume of direct mail, improving your odds of success. Plus, even in the case of a non-response, the postcard has to be viewed by someone in the organization before it hits a recycling bin — unlike emails that can be deleted without ever being seen.

Here are some tips to consider when embarking on a direct mail campaign:

Looking for additional tips and resources to give your small business a boost? Then check out our entire playlist for everything small business!

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About Wasp Barcode Technologies:
We manufacture barcode technology software and solutions. Solutions include barcode scanners, barcode printers, inventory control software, asset tracking, time & attendance systems, Point of Sale (POS) Systems and a range of barcode labels and barcode accessories.

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