Small Business Multiplier – Module 7: Digital Marketing Techniques

This is module 7 of The Small Business Multiplier. Over the last two modules, we talked about offline marketing techniques. In this module, I’m going to talk to you about digital marketing.

In this module I’ll talk to you about why it’s so important to have a good presence on the web. We’ll discuss some “inbound” and “outbound” digital marketing strategies and I’ll guide you towards some free resources you can use to assess your website if you have one.