SHOULD YOUR DIGITAL AGENCY CLIENTS EXPECT A GUARANTEE ? Digital Marketing Agency Tips| SwenkToday 91
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Should your digital agency clients expect a guarantee? It’s never worked out for me and here’s why:
If someone is expecting a “money-back guarantee” then they’re also expecting failure. That type of client is a total time waster! A guarantee might make your client feel all warm and fuzzy, but it changes their perspective. Rather than looking for the positive outcomes, they’re going to focus on the negative.
Bottom line: offering a guarantee attracts the wrong clients to your digital agency.
In order to grow and scale your marketing agency, steer clear of guarantee-seeking agency clients.
Focus on generating leads, sales techniques and marketing that will result in clients that are goof to work with and that will be beneficial for your creative agency/business.
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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
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