SEO tips for hyperlocal publishers
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This tutorial covers the fundamentals of on-site SEO (search engine optimisation), including effective techniques and some of the current tools/plugins available, and how hyperlocal publishers can make the most of these in order to be audience-friendly (having content on your website that people are looking for) and search engine-friendly (making sure search engines can make sense of that content). In effect, giving your content the best chance of reaching the biggest audience possible.
This video was created as part of Nesta’s Destination Local programme. Find out more at: http://www.nesta.org.uk/project/destination-local