Quick & Dirty Tip: Calculate Lifetime Value | Digital Junto #22

Quick & Dirty Tip: Calculate Lifetime Value | Digital Junto #22

Posted by on / 0 Comments




How much money should you be spending to acquire first-time customers? In this episode of Digital Junto, Andrew walks us through a very simple way to calculate the lifetime value of your customer, and why it matters.

junto (jŭn′tō), n. – a group of persons joined for a common purpose; a club for mutual improvement established in 1727 by Benjamin Franklin and his friends in Philadelphia; a club for mutual improvement within digital marketing brought to you by CTC.

► Subscribe to Our Channel Here | https://www.youtube.com/channel/UCjtbFqsqVORPBJMein0zLWQ

We started this agency because we hated agencies… We began as entrepreneurs who lived on the brand side working every day to build and grow our own businesses. We worked with multiple agencies, all of whom were really talented, but every time there was this constant conflict. Our interest never seemed to be aligned. They were billing hourly and we wanted things done as quickly as possibly. There were constant debates about time. It became such a strain that the relationship would always deteriorate. After this experience we committed to establishing an agency model that removed that strain and better aligned the interests of the agency and client. We ditched the “digital marketing” title and decided instead to focus on SALES.

Find Common Thread here:

Website: http://commonthreadco.com
Facebook: http://facebook.com/commonthreadco
Twitter: http://twitter.com/commnthreadco
Instagram: http://instagram.com/commonthreadcollective

Leave a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>