Online Marketing Tips

Online Marketing Tips

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‘Tis the season for online shopping; in fact online merchants so far have seen significantly higher sales than their brick-and-mortar counterparts this year. According to an article by Entrepreneur, ecommerce sales have increased, reaching .3 billion in 2014. Although it’s important to take advantage of the increased amount of online spending done in the holidays, it’s also important to protect your customer’s information and your company with Miami Cyber Liability Insurance.

By understanding the importance of holiday marketing campaigns, your business can work to get customers to do their holiday shopping with you. Here are 5 ways to increase your website traffic and generate more revenue this holiday season.

Plan a marketing campaign. Make this personal. Buyers want to feel like the site is customized to them. Create an innovative and fun ad campaign that connects with shoppers at a level that will keep them at your site.

Provide excellent mobile experience. According to the Entrepreneur article, mobile traffic has increased to 28.9% in 2014, a 17% increase from the previous year. This being said, create a mobile site so easy to use, eliminating any frustration that will have them leave. It’s important to have all options visible and for checkout to be easy to manage.

Offer support. With an overwhelming amount of shoppers as Christmas gets closer there is no doubt that there will be questions. Eliminate any concerns by offering 24/7 support, whether that be a live chat or a phone line.

Include online deals. Most of us find ourselves purchasing gifts at the last minute. By allowing for fun online deals- such as free shipping- your company has a higher chance of generating site traffic. Don’t be afraid to send out more than one email with discounts attracting customers to their holiday shopping with you.

Make it easy to share. Being part of the digital age, it’s important to get sales viral. Most people rely on word of mouth to learn about great deals and holiday sales. By creating an easy to share online campaign, you maximize your chances of generating revenue.

At Advanced Insurance Underwriters, we know how important online holiday marketing is. We also understand the importance of protecting your customer data and personal information, and are committed to protecting network data breaches that can take a hit on your financial resources. We offer a variety of cyber privacy policies designed to best suit your company’s profile and work to provide a comprehensive insurance and risk management plan. To learn more about our various business insurance products and services, please contact us today at (888) 896 – 5011.

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