Online Advertising Basics | Small Business Marketing Tips

Online Advertising Basics | Small Business Marketing Tips

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There are no silver bullets in advertising. The world has changed, and it’s time to balance your marketing mix between print, TV, radio and online advertising.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
— John Wanamaker

The good news is you now have a much better chance than Wanamaker did of spotting which half of your advertising is working because online advertising is highly measurable.

It’s also big business. In many markets, online advertising has overtaken traditional media such as magazines and radio in advertising market share.

Netsertive ( offers another free, educational webinar to teach you the basics of online marketing, advertising, and promotion.

My name is Tim McLain – or @tmclain on Twitter – at Netsertive. Where we specialize in turning online discovery of your business into offline sales opportunities.

Like most business owners, your first entry into marketing and advertising your business was this: The humble street sign. You put this sign next to your business or at a nearby intersection for one reason: To direct auto traffic and living, breathing customers, to your store.

Maybe the same week your sign went up and you opened your door, you also did this: Put an ad in the local newspaper. Again, your goal was to inform local customers about your business, tell them what you sell, when you’re open, and how to find you.

20, 30, 40 years ago, this was a highly effective way to market and advertise your business.

Potential customers would open and read their newspaper every morning, and see your ad. They’d get in their cars, drive by, and see your sign.

Each time they saw your message, it made one impression. And it took more than one glance to get them in your doors, didn’t it? In most cases, you need to expose a potential customer to your business 8, 9, maybe 10 times before they decide to head in and check out your offerings.

Today, times have changed. But the basic notions of advertising, of making impressions of potential customers, converting them into sales opportunities remain exactly the same.

For more information about Netsertive and its online marketing solutions, visit or call 1-800-940-4351.

About Netsertive: Based in the Research Triangle Park near Raleigh, North Carolina, Netsertive ( helps small- and medium-sized businesses and their product manufacturers attract consumers and increase sales through its patent-pending online marketing technology. The company, backed by prominent venture capital firms RRE Ventures and Greycroft Partners, helps clients transform online discovery into offline sales with its proprietary, data-driven approach to online search and display advertising. Its patent-pending, high-performance “Learning Engine” technology and digital co-op advertising platform ensure that clients acquire the largest number of qualified website visitors for a given advertising budget, using vertical industry data analysis and automated campaign improvements. Netsertive serves a wide range of local businesses in North America and manufacturers who leverage local dealer networks for sales distribution.

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