One Huge Way to Lower Facebook Ad Cost | The Digital Block Episode 16

One Huge Way to Lower Facebook Ad Cost | The Digital Block Episode 16

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Hey Digital Fam, my name is John D Saunders and in today’s Digital Block, we talk tips on improving your Facebook Ads and lowering your cost of reaching your consumer.

Facebook’s algorithm is BASED on relevance. Honestly, the entire web is based on how website’s can serve up content that’s relevant to you. Yes…you! Every website you visit, every question you ask on search engines and every single keystroke you generate creates your online persona and marketers and brands pay big cash to directly reach their ideal demographic.

That’s where Facebook Relevance score comes in. If you’ve created Facebook ads as a marketer or business owner, then you’ve probably seen an area in your ad manager that breaks down your specific ad’s relevance score.

So, what the hell is a relevance score?

Relevance score is calculated based on the positive and negative feedback Facebook expects an ad to receive from its target audience. The more positive interactions receive a higher ad relevance score. (Positive indicators vary depending on the ad’s objective, but may include video views, conversions, clicks, etc…) The more times Facebook expects people to hide or report an ad, the lower its score will be.

So, Why is it important?

Relevance score can help lower the cost of reaching people. This creates a positive signal for Facebook. Resulting in your ad being served more often and more inexpensive than the competition.

It also helps optimize ads, as relevance score can change for an ad over time. This is a solid indicator that the ad might need to change. -5Four Digital is a boutique Digital Marketing Shop in Miami Florida specializing in Content Marketing, SEO, Web Design, App Development and Digital Strategies

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