NTR2: Digital Marketing Expert Russ Henneberry
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Episode 2 is our first guest episode and we started off with a bang. Russ Henneberry has done content marketing for some pretty big names like Neil Patel and Ryan Deiss. He is a huge wealth of knowledge about creating content that drives sales – both directly and indirectly. The entire broadcast went just short of an hour, but there’s no shortage of great tips – oh and ignore his heavy breathing!
The three different types of content (TOFU, MOFU and BOFU!)
How to make your blog more than just a ‘top of funnel’ tool
How customer success stories can make you more money
Why you don’t have a traffic problem
How to figure your cost per acquisition on any online offer you make
Why you shouldn’t worry about lifetime value of a customer
Links Mentioned in This Episode
The “marketing funnel”
Book Yourself Solid (book)
About Russ Henneberry
Russ Henneberry is the Editorial Director at Digital Marketer. He’s worked on digital marketing projects for companies like CrazyEgg, Salesforce.com and Network Solutions.