Must Know Video Marketing Tips

Must Know Video Marketing Tips

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If you haven’t already included some form of video content in your digital marketing strategy, now is the time to start. According to Dr. James McQuivey of Forrester research, one minute of video is worth 1.8 million words. Get your message to your consumers in a short informative 1-minute video instead of using just photos and text. You can either contact a professional video production company such as Media Distribution Solutions, or attempt the DIY approach by making videos with your phone. Just remember: having some kind of video is better than none at all.

But don’t just create and post only one video. Effective strategies include multiple videos with a set production and publishing schedule. This is especially important for YouTube. These marketing videos are not only a great “investment” for your social media platforms, but also can be utilized effectively on your website, in email marketing pieces, and in other digital marketing campaigns. Once you have the video content, don’t just “post and pray.” Create a strategic marketing plan that includes posting various videos across multiple platforms in an effort to gain more engagement and exposure.

Need help getting started? Contact MDS today for a free Video Marketing consultation with one of our experiences Sales agents.
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