MDP26: The reality of marketing ONE piece of content: A guide to what goes into each podcast.

MDP26: The reality of marketing ONE piece of content: A guide to what goes into each podcast.

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Every week we delve into the world of digital marketing bringing your guests like Robert Rose, John Lee Dumas and Joe Pulizzi to share their thoughts and experience to help your business thrive online. But what goes into that 1 piece of content? What’s really involved in producing a single show? How much effort does it take to make sure one episode gains any traction?

We talk to Nik Smith, one of our team here at More Demand, responsible for creating the supporting content and delivering it to our subscribers. Nik is not only responsible for much of the editing, (i’m writing in third person as I speak), but also has a huge list of tasks to complete in order to get the show noticed.

We delve into the typical tools we use on a weekly basis and how we market ourselves to you, our listeners. Not only is this a great insight into how we operate and who we are, but the reality of the effort required to market just a single piece of content. Remember, if all you’re creating is one article per month or per year it’s important to make sure you’ve got the right system in place to do it!

In This Episode You’ll Learn:
How traditional marketing has changed
Weeding out those who don’t fit
Finding those who do
Why you should put your clients needs first
Creating the content & the tools to do it
Finding your sweet spot
Why scheduling and CRM tools are essential
The new outreach tools you need for content marketing.

Get all the resources at : www.moredemand.co.uk/episode26

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