Marketing Your Clothing Retail Business
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Marketing Your Clothing Retail Business – as part of the expert series by GeoBeats.
We are all over the board for marketing. I have changed my idea of what I think is the right way to go about marketing all the time. Right now, we are really into the social medium marketing because that is just everywhere right now. So, I do a lot of Facebooking, Twitter, and Four Square, and all of those kinds of things.
I am working a lot on our website right now. So you have a website connected to our store. And we, just in the last year, started selling products on it as well. And so, I have been working a lot on building a blog and helping it to grow which has worked really well.
So we have been able to save a lot of money. We used to buy a tonne of ads and now we are saving a lot of money but it is a lot more work. So it kind of trades off and I think that it is important to know who your customer is and find out how to market to them. So we do a lot of events that target our customers. We do fashion shows at sports clubs and places where our customers are in their daily life so they can learn about us.
We partner with a lot of businesses to cross-promote from each other. So I will give away gift certificates to a fitness center and they give away gift certificates to us, the coupons for our store. So I think marketing, the best kind of marketing is word-of-mouth and so I try to find ways to get more involved with that versus just buying ads and papers. And from time to time I think it’s important to buy ad just to get your name out their as well. So I think that you need to have a very broad approach with marketing and not get pitch and hole in to do it one way, but try different things from time to time.