Marketing for financial services and banks – interview with Balaji Vishwanath about marketing money

Marketing for financial services and banks – interview with Balaji Vishwanath about marketing money

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Marketing financial services and marketing money has become more challenging.

In this interview Balaji Vishwanath – an experienced financial services marketing executive – explains what he thinks about the movements for financial services marketers.

He has worked both in North America and his native India. Hear how he compares marketing in these two regions.

In an era where customisation and personalisation is important, marketing money has a lot to do with timing and reaching the right person with the right message. Hence making data actionable is of the utmost importance.

The interview took place at the DMAI in New Delhi, India. If you are based outside India, you might like to know that financial services companies in India take a very aggressive approach to marketing.

In Northern Europe, where I am from, banks, insurers and businesses involved in financial services, generally are much more conservative.

Learn more about Michael Leander here http://www.michaelleander.me

Data driven marketing solutions for financial services
http://www.gidma.com

Stay tuned for more CMO Talks here or at http.//www.marketingtelly.com

Connect with Mr. Balaji Vishwanath on LinkedIn here: in.linkedin.com/in/balajiviswanath

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