#MakUtpatTV Episode 20- eMail Marketing Tips- Why You Should Build eMail List?
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If you are just beginning to explore digital marketing for your organization, you must turn your attention to building a robust email list. There are many facets to the digital marketing discipline and eMail marketing happens to be one of the most important aspects.
eMail is still alive and kicking well. eMail marketing is a gift and don’t underestimate its importance. However, it comes up with responsibilities.
eMail marketing beats social media marketing. Hands down.
Another important reason is that nobody can take it away from you. So you remain insulated from the search engines and algorithms introduced by Google, Facebook, Bing, Yahoo etc. The only caveat is that you need to cultivate your email list.
Keep cultivating your email list by keeping your emails conversational, making sure that emails have definitive purpose (in terms of adding value to audience’s pain points, offering creative solution to the problems they are facing) and by ensuring that proper segmentation strategies are followed.
Wishing you grand success! Thanks for Watching!
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