LinkedIn Strategy: How To Use LinkedIn For Business – Haroon’s Hangout #10
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Haroon Rashid of Khemeia Consulting shares LinkedIn Strategy – How To Use LinkedIn For Business. These are simple LinkedIn tips and techniques that can help you get more out of your LinkedIn Marketing – generate more leads through LinkedIn, build a bigger network, optimise your LinkedIn profile, and how to participate in LinkedIn Groups.
1. Have a goal when using LinkedIn. What do you want to use LinkedIn for? Knowing this will help you create a LinkedIn strategy for your business.
2. Optimise your LinkedIn profile by including descriptive keywords and phrases related to what you do. For example, my profile says, “Bradford-based Digital Marketing and Social Media Consultant – SEO Services, Online Lead Generation, Web Design.” Nearly everyone puts ‘Managing Director’ but that doesn’t help people know what you do.
3. Participate in LinkedIn Groups – grow your network, demonstrate your network and get referrals.
4. Share your own content – blogs, videos, podcasts etc to demonstrate your knowledge. this is a tried and tested way to generate leads and get referrals through LinkedIn (and any other social media site for that matter).
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