Keeping your product data fresh using Google’s Content API for Shopping
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This webinar is intended for retailers who use Google Merchant Center [1] and are looking for a more scalable, flexible way to update their product data. This webinar was presented to decision makers for retail site marketing and operations on Wednesday, October 26, 2011.
In this session, the following topics were covered:
-The Content API for Shopping
-Google Shopping data freshness policy
-The difference between the API and feeds
-Available support for the API
-Using the Content API for Shopping