Jeffrey Hayzlett on Data Driven Marketing
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In order to be a smart marketer these days, you have to have a grip on your data. Quantitative marketing is the future and establishing an analysis regimen will soon become a basic expectation of marketers. Jeffrey Hayzlett has owned franchises, ran small businesses and been CMO of a Fortune 500 company. For the past few years he has been traveling the country and visiting some of the most successful startups and large companies in order to learn the way they work. In every business and in every industry, limitations exist everywhere- mostly in our minds and the stories we tell ourselves. Hayzlett is now sharing the tips he has learned for moving past these obstacles through his own experiences and stories from other c-level leaders. Jeffrey is joined by Jon Chang, Sr. Social Media Manager at MakerBot.
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