Jack Hedges, Marketing Exec – Renman Live #055
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0:08:45 Jack Hedges Intro
0:09:15 Give me a brief description of what you do at Canvasback
0:10:45 Jack has identified the building blocks of a marketing plan
0:11:20 How to build a marketing plan #1 Music
0:12:30 #2 identify who your customers are
0:13:40 #3 Touring
0:14:50 #4 Publicity
0:15:50 #5 Distribution
0:16:50 #6 Radio Promotion
0:17:35 #7 Video Promotion
0:18:25 #8 Online Promotion
0:19:25 #9 Touring
0:21:50 “The Music” #1. Recording Process”
0:24:50 #2. What formats? CD, Vinyl, Digital
0:27:40 What songs end up on the EP?
0:30:47 Identifying Your Customers
0:32:00 When you sign a new band do you compare them to bands they lined up with? Music comes in a million flavors how do you decide who your customer is? How do you decide how best to reach that customer?
0:35:25 Retail Distribution, Online outlets for digital dist. In addition to iTunes, there are hundreds of digital distributors.
0:37:30 Do you have one you can plug into that put you out into all those outlets?
0:38:25 Physical Goods, CDs & Vinyl, what are the outlets that are worth going to
0:40:00 How about the independent stores?
0:42:15 Publicity what are the key items and the key side of things This idea of the photo and bio, once assembled with the press kit, should people should be thinking about EPK’s or PK’s?
0:45:50 List of target publications
0:47:00 Idea of TV and personal appearances
0:49:15 Radio Promotion: picking single who picks?
0:51:10 I discover new bands on Sirius, do you have the same promotion team for all the radio outlets?
0:52:00 Do you deliver digital to these outlets? Who do you hire and how do you deliver?
0:55:00 Making promoting videos. Are you finding the same thing? Triumphs of mind over money?
0:57:45 You have a band called Alt J, that commissioned a video from Radar, were you a part of that?
0:59:15 No one gives a shit about MTV, so its YouTube, Embeds and video channels, what your experience?
1:01:15 How often should he post and re post his new video without losing fans and followers.
1:02:30 Talk about the most effective outlets in the online world?
1:05:00 Blogs, talk about that.
1:07:30 Song syncs, today its a huge part of breaking bands, speak to that.
1:10:00 Touring, talk about that. Talk about tour support
1:13:45 Where you are in the game determines whats possible for you.
1:14:00 We will post your timeline for folks
1:16:40 What percentage of time should be dedicated to online vs. offline
1:18:15 How early should I start marketing an album? How soon in the process.
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“A bad manager is worse than no manager at all”-Renman
Would you know your perfect manager if you met them? Check out our Tip From the Pros Management PDF to find out what you should be looking for in your search for the right manager. https://renmanu.com/wp-content/uploads/2015/12/Tips-from-the-Pros-Manager.pdf