Is Your Social Media Marketing Working? Here’s How to Track Your Social Media Efforts
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Do you ever wonder if your social media efforts are amounting to anything? Learn how to measure your social media efforts.
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You’re on Facebook, and you’re on Twitter. You’re on Instagram. Heck, you’re on all the main social sites out there. But you want to be popular, and you’re not getting enough traffic or popularity or fans. What should you be doing?
Hey, everyone, I’m Neil Patel, and today I’m going to be sharing with you the main social media metrics you should be tracking.
See, before you could be doing well on the social web, you need to figure out if you’re doing the right things or not.
If you’re not tracking the right metrics, you won’t know if you’re doing the right things or if something’s wrong or if things are going well and you just need to give it more time.
So let’s go over some of the metrics you should be tracking.
The first metric you should be tracking is the number of new fans you’re getting on a consistent basis.
Not just total count, but how many new ones are you getting on a weekly basis? So you can do daily, you can do weekly, you can do monthly, but the goal is to have more and more added every single month.
And here’s what I mean by this. Let’s say you start off with zero fans and the next month you add in 100.
Well, the next month after if you add in another 100, that’s not that great, because you already had 100.
You want to be growing faster and faster month over month. So if you added 100 the first month, then 150, then 250, then 500, that’s great because your growth rate is increasing.
But if your growth rate is decreasing, in which you’re only adding 100 each month, that means you’re not growing at a fast pace, and eventually, you’re going to cap out. So, keep track of your followers and fans.
And also, this is the second metric, keep track of your competitors’ growth.
Your competitors could be growing faster or slower than you.
You ideally want them to be growing slower. If they’re growing faster, that just means they’re doing something you’re not, and you’re going to get your butt handed to you.
You want to be beating your competitors. You can use socialblade.com.
It’s a free tool that shows you how fast you’re growing compared to how fast your competitors are growing.
The third metric that you want to be doing is you need to be tracking engagement.
How many comments are you getting per Facebook post? How many people are liking your stuff? How many people are retweeting? How many people are sharing your content on LinkedIn?
If that percentage is going down, that means you’re not building a thriving community that’ll help your content go viral. You want loyal followers. And the way you do this and the way you cultivate this is you respond to people, engage.
If you go to my Facebook page or my Twitter profile, I do try to engage with people. Sure, I can’t respond to everyone, but I do. When someone gives me a message on Facebook, I do try to respond to them.
That helps me build a much more loyal audience.
The last metric I have for you that you need to be tracking is how much content are you pushing out there.
Right, if you’re not pushing out content, pieces, status updates. It doesn’t have to be stuff from your business. It could just be industry stuff or educational base that you’re trying their help people out.
If you’re not putting out a lot of information, I’m talking about multiple times a day; you’re not going to be building a thriving community.
I try to post multiple times a day on all my social profiles, and I track my competitors, and I make sure I post just as much as them, if not more
Track those metrics, and you’ll get a good idea of if you’re growing. Sure, in the end, you can base it off of traffic and sales, and in your Google Analytics you can see if you’re getting more social traffic and more sales, but when you’re starting off, you’re not going to see much traffic.
You’re not going to see much sales. So by following the metrics that I just gave you, you’ll know if you’re going in the right direction, and eventually, you should be doing well as long as all those metrics are increasing and looking good.