Is this the most important business book for the 21st Century?
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While many business book authors provide you with tips, tricks and applications to apply to your business, many fail to provide a long term vision of the business and behavioral climate in which we are evolving. Most provide business case studies they think can be replicated and repeated toward success much like an algorithm.
This is not one of those books.
Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating The New Normal is the essential business book for the 21st Century. Written by Geoffrey Colon (Communications Designer at Microsoft and former Vice President of Digital Strategy at Ogilvy & Mather)
Pre-order the most essential business book no one is talking about (but should be) now at AMAZON.com, BARNES & NOBLE, INDIE BOUND and where all books are sold.
Packed full of ideas you will have a hard time getting out of your head and that you will want to share with those around you, this important manual documents the huge change we have seen over the past two decades with the advances in technology, communications and how they have impacted our lives, and prepares you, the reader, for the second and third acts to come.
Geoffrey turns to the worlds of sport, punk rock, DJ-ing, teaching and parenting; sharing anecdotes from history, his varied life experiences and personal and professional journeys, rather than the somewhat overused case studies of the business book world. This mix shows us exactly what a disruptive marketer is, and while there is no set path to getting there, the behaviors we can all adopt to become one. He challenges us to ask ‘what if’, demonstrating the huge importance of the question, while painting an exciting picture of how digital marketing is evolving and may well work in the very near future.
Do note; this is not an instruction manual, a step-by-step tutorial or a guide on the ins and outs of the latest social and digital platforms. This is a foundational text that will change behavior from the linear marketing techniques created in the Don Draper era, to a much more dynamic and fluid approach required for marketing on and offline, to set us all up for work now and way into the future.
Pre-Order the book now that will change your view of business and marketing forever.
Follow and converse with Geoffrey on Twitter, LinkedIn, Facebook, Snapchat, Tumblr and YouTube.
Check out http://disruptivemarketer.net and http://geoffreycolon.net
Listen and subscribe to his podcast DISRUPTIVE FM https://itunes.apple.com/us/podcast/disruptive-fm/id1071481811?mt=2