Influencer Marketing: Tips on Best Way to Budget
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Is Digital & Influencer Marketing really worth it?
The multi-billion dollar industry accounts for about 11% of the national marketing spend. Still, brands are oftentimes unsure about budget, wondering if influencers are really worth their price tag.
To shed some light on the topic, we sat down with Frank Spadafora, the founder of D’Marie, a social media analytics and casting company that connects brands with influencers. We chatted about the Influencer and Digital Marketing industry and how brands can leverage these new avenues to increase digital presence and revenue.
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