Inbound Marketing Video Tutorial: Common Mistakes with Website Analytics

Inbound Marketing Video Tutorial: Common Mistakes with Website Analytics

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There are a variety of analytics tools to setup so that you can capture data about your website visitors and their behaviour, in order to take actionable steps and make improvements to achieve your business goals. We love Google Analytics, as it’s a free and very in-depth tool, and we also use HubSpot for a more robust tool that helps show direct ROI on your various marketing efforts.

However, there are a few important things you should keep in mind to avoid common mistakes when it comes to your website analytics:

01:01 Not Using Analytics (or Looking At Them)
01:48 Not Setting up Appropriate Filters
02:21 Not Determining Business Goals
02:58 Comparing Apples to Oranges
03:34 Not Creating Actionable Takeaways from Your Data

Now that you understand more about what to watch out for with your analytics, make sure to check out our recent blog posts covering more useful inbound marketing tips

If you liked this video, be sure to subscribe to the Umami Marketing YouTube Channel and the monthly Digital Marketing Postcard. Victoria will be back again in March, from somewhere else in the world. See you next month!

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