Inbound Marketing Tips Social Publishing
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Here is a transcript of the video:
Hey guys it’s Judy and today I’ll be telling you how to use the Social Media Publishing tool in HubSpot to promote your content.
You can use the social media publishing tool to Promote your blog content or landing page offers on social media, increase traffic to your website,publish a message to all of your social media channels at once to save time, organize your social media publishing schedule so you can you can make sure your brand has a consistent voice, and track the effectiveness of each of your social media messages.
The process of publishing your content is extremely easy. First, go to the tool then click “compose a message” to post or schedule a new message. Then, select the accounts that you want to publish the message to. You can publish messages to Facebook, Twitter, LinkedIn, or Google Plus using the tool. If you haven’t connected your accounts to HubSpot, navigate to the social settings tool within HubSpot and connect your accounts.
Next, attach a blog post, landing page, or image to to your message. After you’ve selected the accounts that you’re going to publish a message to, choose the content that you’re going to promote. Then, write your message.
When writing a message consider your audience’s interest. Write posts that resonate with the things your audience cares most about and also don’t write every message with the desire to make a sale, aim for creating a relationship first.
Next, choose the times you are going to publish the message. The message composer will automatically select a publish date based on your social media publishing schedule, but you can change the date by clicking on the date field. Now you are ready to schedule message.
To view the messages that you have scheduled, click on Publishing from the left-hand side menu, then click into the Scheduled tab. The Social Media Publishing tool is a quick and efficient way to get your content out there on social media.
Here’s a transcript of the video:
Hi guys it’s Judy and today I’ll be talking to you about the pillars of delight.
Delighting your customers is a critical stage of inbound because it’s a way for you to take customers and transition them into promoters. The inbound methodology shows us that customers who are delighted will become promoters of your business, and can help you attract more strangers to your business. There are three pillars of delight: innovation, communication, and education.
You should be innovating to serve people with the products or services that they need to achieve their goals and solve their problems. Innovation is applicable to everything from your products or services, to the experiences and the interactions that create your customer’s perception.
Innovation doesn’t necessarily mean huge breakthroughs. You just need to be focused on improving all of the aspects that make up a customer’s experience. From the marketing or sales experiences to the product and support experiences. Inspire and teach your team why it’s always their job to innovate, no matter what their role is.
The second pillar is communication. Personal communication is critical in helping you build trust with people.. Think of yourself as a teacher, facilitator, and advisor. You play all of those roles and more when trying to help someone understand why they should buy your product or how to use your product.
Lastly the third pillar, education. Empowering people is better than ignoring people. You should be educating people to grow their knowledge. Use content as one of your primary educational tools. Education is going to help you serve people with the right information to solve their problems, answer their questions, and help them reach their goals.
Every interaction you have with your customers, no matter how big or small, is important. These are the interactions that will create and sustain long-lasting, memorable relationships with people and will help your business become more popular and attract more visitors.
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