Inbound Marketing Tips – Landing Pages
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For your reference, we have posted a transcript of the video:
Hey guys, it’s Emily and today I’ll be telling you how to use landing pages to convert unknown website visitors into known leads.
Landing pages are essentially website pages that are designed to convert visitors into leads. After a visitor clicks on a CTA, they should be taken to a landing page where they fill out their contact information and become a lead. Afterwards, they should be directed to a thank you page where the offer is delivered.
In order to optimize the number of leads you receive with your landing page write a clear, concise and action oriented headline. You’re trying to communicate how your offer will help your website visitors solve a problem or benefit from an opportunity.
Next, in 1-3 sentences, you’ll want to explain the value and importance of the offer to your personas. Since visitors make up their mind about the offer in just a couple of seconds you will want to keep this as concise as possible.
Lastly, use social media as a way to spread the word with others. If the leads find the content relevant and useful, chances are there’s someone in their social network that would also be interested in offer.
Next week we’ll talk about the step after the landing page, the thank you page. For information click on the links on your screen and in the description.
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