Inbound Marketing Tips – Blogging
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For your reference we have posted a transcript of this video below:
Hey, it’s Judy again. Today in our inbound marketing series, I will be giving you a brief introduction into business blogging.
Blogging is one of the most important pieces in successful inbound marketing. Your blog is the central place to regularly promote and publish new content related to your business and industry. Not only does your blog attract new visitors, it will help convert those visitors into sales qualified leads.
Every time you publish a blog post, you are creating a new page online. By doing this, you are increasing your chance of having someone find you online.
People are searching for topics and questions related to your business everyday. By answering these questions through blog posts, these prospects will find your posts through Google searches and click-through to your website. The more unique visitors you get, the higher chance you have of generating leads.
Alright, now that we got this all down, let’s create these blogs.
A link to our blooper video page:
And here’s the link to our resource page: