How to build a robust digital marketing strategy | Simon Kingsnorth
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Simon Kingsnorth author of Digital Marketing Strategy, walks viewers through every step of creating a digital marketing strategy, from analysing the essential digital platforms, through to planning, implementation and success measurement
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy.
Digital Marketing Strategy by Simon Kingsnorth is available from Kogan Page: http://www.koganpage.com/product/digital-marketing-strategy-9780749474706
Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.