Google I/O 2014 – Design principles for a better mobile web

Google I/O 2014 – Design principles for a better mobile web

Posted by on / 25 Comments




Speaker(s):
Jennifer Gove

Description:
Many websites still provide a poor experience on mobile, and so we wanted to develop an in-depth understanding of what differentiates a great and an inferior mobile experience. Our work has resulted in the development of a set of user experience principles for mobile website design. The principles illustrate how to create experiences that support conversion on mobile, whether that be for a purchase, a quote or a lead. The principles have been developed out of a study that Google User Experience Research conducted in partnership with AnswerLab – a user research consultancy. We studied 100 sites with diversity across size and vertical, and held 119 in-person, one-hour usability sessions with Android and iOS smartphone users. We instructed participants to perform key conversion-focused tasks, such as purchasing an item, booking a reservation, or researching plans or prices. This presentation will illustrate key principles for designing a better mobile web.

Watch all Google I/O 2014 videos at: g.co/io14videos


25 Comments

  • adir mugrabi Reply

    are you kidding?! all this talk, and your own Google+ site is HORRIBLE on
    mobile!!!
    forcing people to use the app!

  • Jakob Rohländer Reply

    Great, very helpful, thank you ms. Gove!

  • Mike Norton Reply

    Very useful session from I/O 2014 on design principles for Mobile Web.

    #googleio2014 #design #bestpractices 

  • Steve Martin Reply

    Google I/O 2014 – Design principles for a better mobile web <– Link
    Mobile best practices for better design +Google Developers 

  • Nicholas Layton Reply

    Attention everyone: Mobile sites are garbage. Do not even create one. Just
    give us the desktop version.

  • Paul Kinlan Reply

    An awesome set of mobile web design principles for the mobile web by +Jenny
    Gove

  • Google Chrome Developers Reply

    An awesome set of mobile web design principles for the mobile web by +Jenny
    Gove

  • oon arfiandwi Reply

    interesting video about designing for mobile..
    cc: +Dyah Ayu Susilowati +Mohamad Lutfi Sofan 

  • Jenny Gove Reply

    Here’s my presentation at Google I/O – it’s all about how to design for a
    better experience on the mobile web: Google I/O 2014 – Design principles
    for a better mobile web

  • Paweł Psztyć Reply

    Here’s my presentation at Google I/O – it’s all about how to design for a
    better experience on the mobile web: Google I/O 2014 – Design principles
    for a better mobile web

  • Gustavo Moura Reply

    Here’s my presentation at Google I/O – it’s all about how to design for a
    better experience on the mobile web: Google I/O 2014 – Design principles
    for a better mobile web

  • John Barbieri Reply

    I thought this was an excellent edition of +Talks at Google
    *Design principles for a better mobile web*

    thanks to +Cedric Middlebourne for sharing this with me :) #fb #tum #twt
    

  • Hemant Gondane Reply

    An awesome set of mobile web design principles for the mobile web by +Jenny
    Gove

  • Sami Lehtinen Reply

    Google’s excellent, yet quite obvious(?) design principles for mobile web
    sites. Is your site already perfect?

    #Google #mobilewebdesign #mobilewebsitedesigning #mobilewebsitedevelopment
    #mobileweb #design #websitedesign #googleio2014 

  • Luis Alberto Guevara Alcalde Reply

    Google’s excellent, yet quite obvious(?) design principles for mobile web
    sites. Is your site already perfect?

    #Google #mobilewebdesign #mobilewebsitedesigning #mobilewebsitedevelopment
    #mobileweb #design #websitedesign #googleio2014 

  • Abraham French Reply

    Google’s excellent, yet quite obvious(?) design principles for mobile web
    sites. Is your site already perfect?

    #Google #mobilewebdesign #mobilewebsitedesigning #mobilewebsitedevelopment
    #mobileweb #design #websitedesign #googleio2014 

  • Anna Ida D'Alessandro Reply

    Here’s my presentation at Google I/O – it’s all about how to design for a
    better experience on the mobile web: Google I/O 2014 – Design principles
    for a better mobile web

  • Marcelo Alves Reply

    Muito interessante esse video falando sobre Mobile Web Apps… Vale a pena
    assistir ! #MobileWebApp 

  • Al Pacino Reply

    Its like learning Design principles from Mary Poppins! Love it

  • Viral Funnies! Reply

    jesus the voice….too squeeky

  • Dev Pro Services Reply
  • Imran Rizwan Reply

    Its great to follow while designing for mobile… thanks Jenny for amazing
    thoughts.

  • Antwean Tinnon Reply

  • Antwean Tinnon Reply

  • jasonc_tutorials Reply

    #design 

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